Get to know us

KUKMU is a distinctive fashion brand that offers high-quality clothing, accessories, and lifestyle products. Based in Purulia, a district in West Bengal, India, it was established in 2023 in Sadhusaltora, Santuri, Purulia. KUKMU embodies the aspirations of young individuals from economically disadvantaged backgrounds and strives to empower rural Indian youths to dream big, even in the face of challenges. With its customized fashion clothing and accessories, KUKMU has played a significant role in this empowerment journey. The brand's fashion collection caters to the fashion needs of Indian youth, ensuring that their style and fashion choices are met with the utmost care and attention to detail.

Our vision

Our mission is to provide high-quality fashion at affordable prices to cost-conscious Indian consumers, while also giving individuals from lower economic backgrounds in rural areas the chance to access reliable premium fashion. We believe that everyone, regardless of their financial situation, should have the opportunity to dress stylishly and feel confident in their appearance. Furthermore, we are committed to empowering the Indian youth by creating employment opportunities for them. We strongly believe that by offering quality fashion products at reasonable prices and providing job opportunities, we can contribute to the growth and development of our society.

Our mission

We aspire to build a brighter future for all, by empowering and instilling confidence in the youth. Our mission extends beyond that; we aim to bridge the gap between rural and urban communities, fostering a sense of connectivity and understanding. Our ultimate goal is to eradicate inequalities that persist in society. With the collective efforts of individuals and communities, we can create a world where everyone has equal opportunities and a chance to thrive. Together, we can empower the youth, break down barriers, and build a society that is united and inclusive. Let us work hand in hand to make this vision a reality.

Our team

I am single-handedly running KUKMU, as of now. I am looking for talented individuals complying with the mission and vision of KUKMU to help me lead this dream to reality.

I have no previous experience or background in doing business. So, I am prioritizing growth through continuous learning, knowledge acquisition, learning from mistakes and taking accountability for actions. I am committed to building an ethical and responsible business.

Badal Chandra Murmu

Founder / Creator

Be a part of the KUKMU fashion revolution and create your unique style statement. Wear our premium and stylish clothes and be a part of our journey towards sustainability to drive the change you want to see in the world.